Many Years Earlier

Growing up in Brazil, I always looked forward to Saturdays. That was when my mother and I would push all the furniture into a pile, scrub the floors and dust every inch of the house. Afterwards, my mother would ask me to work my “magic” on the rest of the house. I would organize and style the bookshelves, kitchen cabinets, and other storage spaces. While other kids were playing outside, I was working my way through our wardrobes, putting the shoes on the bottom level, our most frequently worn clothes in the middle and placing accessories on top. 

My father also assigned me a task that I realized later was a great blessing. For many years, money was tight in our family of six. My father put me in charge of tracking our expenses and figuring out how best to spend our weekly food budget of 70 Reais (about $20). As an economist and entrepreneur, my father understood the importance of teaching his children from a young age how to manage a household. 

I did not realize it at the time, but my parents had set me on the path to discover my passion: keeping a home organized and running smoothly. I spent years working as a journalist and, after I moved to the United States, an au pair. It was then that I discovered that an orderly home and a thoughtfully-planned schedule could hugely improve the lives of families. 

Over time, I realized that I had a gift for creating an orderly home– and a desire to help others transform their own lives and living spaces. In 2013, I launched my business from my home in Baltimore, and it has been growing ever since.